The Rhein-Galerie in Ludwigshafen owes both its appearance and its name to its direct proximity to the Rhine. It attracts over 14,000 visitors every day, who can indulge their shopping desires in over 130 stores and navigate their way through the center with the help of the 3D wayfinding system installed by 3d-berlin in October 2016. At a total of five interactive kiosk systems, visitors can find out about what is on offer and have the route to the individual stores displayed as a spectacular and authentic 3D animation. This animation can also be downloaded to a smartphone via a QR code. The destination search is very easy via the menu, the virtual keyboard or by keyword.