In September 2014, the LP12 Mall of Berlin opened its doors in the heart of Berlin and is one of Germany’s largest shopping centers. In collaboration with ECE flatmedia, 3d-berlin introduced an interactive 2D wayfinding system there in November 2016, which offers visitors the opportunity to explore the mall and over 300 destinations on nine consoles with 70″ landscape screens. With the help of the map, the virtual keyboard and the categories, visitors can find out about the wide range of products on offer and have the route to their desired destination displayed step by step on the map. A special feature of this easyGuide application adapts the map to the user’s viewing direction, making it easier to find your way around the mall. And if you want to take the route to your destination with you, you can simply scan the QR code and have it displayed on your smartphone. The application and design were revised and modernized in 2021.
In autumn 2023, an exciting “Rätsel-Rallye” for visitors to the mall with instructions on the information system was successfully implemented: Watch the video here.