The Hamburger Meile shopping center is a shopping center in the Barmbek-Süd district of Hamburg. It was opened under the name Einkaufszentrum Hamburger Straße in the spring of 1970 and was considered the largest inner-city shopping center in Germany in the 1970s – with a floor area of around 50,000 m². The Guide3D application has been in use since 2018, guiding users through the shopping center with two perspectives and, if desired, barrier-free.