The department store chain “Breuninger” has been in existence since 1881 and is positioned in the upscale market segment with a focus on textile goods. The flagship store in Stuttgart is one of the largest department stores in Germany with 35,000 m² of sales space. Since the end of 2019, it has been equipped with wayfinders from 3d-berlin. Supplied products were: Kiosk, Mobile and Web, in addition, the in-store navigation as “Maps engine” was also integrated into the “Breuninger App”.
“We were looking for a service provider who could map our complex house structure with winding walkways and multiple departments in a simple orientation solution for the customer. 3D Berlin was able to meet our high requirements, so that we were able to offer our customers orientation support along the entire customer journey. The solution was individually tailored to Breuninger and the usage figures confirm the success of our joint concept work. Thank you very much!”
Kai Arndt, Senior Manager Multichannel & Digital Instore
