In the heart of the capital of Saxony-Anhalt, the Allee-Center Magdeburg offers its visitors over 150 stores on 35,000sqm. Since May 2017, 3d-berlin has equipped this shopping center with a 3D guidance system. At four interactive kiosk systems, visitors can search for their favorite destination using the menu or the virtual keyboard and then have the way there displayed in an authentic and spectacular way. Visitors can not only choose between two different perspectives, but also opt for a barrier-free route. The 3D route animation can be downloaded to a smartphone via QR code.